Singapore Data

In the face of changing user needs, the evolution of social media is constantly changing, resulting in new features aimed at capturing more of their valuable users' time. Throughout the year, we've seen Facebook's changes and Instagram's commitment to its IGTV video format. With 2018 just a few ...

On Friday, March 22nd, Armando Salvador, official Prestashop trainer in Spain and IM professor, was in the Speakers' Corner at Salón Futura at 6:00 PM to talk about "How to create a profitable e-commerce business and not die trying." In the following interview, he gives us a sneak peek of his ...

Last week, we reviewed some of the new developments in social media, and today we'll talk about on-page SEO . Specifically, we'll discuss how to optimize our website content through some tips and trends that have become increasingly relevant this past year for search engine indexing.

Optimize for ...

Marc González has dedicated his entire career to the world of e-commerce. Studying Business and Marketing and specializing in Digital Marketing with us, he has had a successful career that includes co-founding his own company. Learn his story in the following interview.

Why did you decide to study ...

Area Casa gave me my first opportunity to gain work experience in a marketing-related position. I worked in the company's marketing department for a very short time, but I had the opportunity to begin applying the concepts and knowledge I acquired during the Master's program in a professional ...

I decided to study the postgraduate program in Search Engine Marketing and Web Analytics at IM because I needed to update my knowledge, especially from a practical perspective. In other words, I looked for a school where I not only had a solid theoretical foundation, but also where I could put what ...

The 2019 coronavirus lockdown definitively put an end to the traditional sales model that companies have developed for decades.

While in-company training in Social Selling was already in demand , this pandemic is making it one of the most sought-after by organizations, as it is the most effective ...

First of all, I was already very clear that I wanted to do a Master's in Digital Marketing , not only because it can contribute a lot to me professionally, but also because I personally believe it can help me develop.

What brought me to IM was primarily the curriculum. I found it to be very ...

Infographics quietly entered the digital marketing sector in various professional fields, but quickly proved their effectiveness. They have become one of the best tools for attracting customers and increasing sales. For these and many other reasons, we shouldn't take this usefulness for granted and ...

The year 2022 promises a lot for social media. And not just because of TikTok's consolidation as the most important social network, the nonstop growth of Instagram Stories, the global boom in social e-commerce, the rise of podcasts on social media, or the long-awaited implementation of the enigmatic ...