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Investing in influencers is a surefire way to amplify your TikTok marketing efforts, and they don’t have to be celebrities. Studies show that even micro-influencers get an 18% engagement rate . The most important factor is to ensure that the influencers you choose reflect your brand and align with ...

Before you can set up a TikTok Chatbot, you need a few tools to get going.

An image showing businesses need a TikTok Business account and a connected messaging platform before setting up a TikTok chatbot
1. A TikTok Business Account
Only TikTok Business accounts can integrate chatbots. If you ...

As an unverified business, you will be on the limited access tier where you are limited to 250 business-initiated conversations in a rolling 24-hour period. This is problematic for businesses that send a large number of business-initiated conversations.

For this reason, if you plan to broadcast ...

We've covered HubSpot's native WhatsApp integration's limitations and how third-party solutions like respond.io offer more flexibility.

Now, let's go step by step on how to set up WhatsApp with HubSpot the right way, using respond.io.

Step 1: Get WhatsApp API
To get started, you'll need access to ...

The conversion stage is where leads are transformed into paying customers . After building trust and answering questions, the focus shifts to encouraging purchases .

This stage is all about action. Use clear calls-to-action (CTAs) , personalized offers , and streamlined purchasing processes to ...

Emails are the bridge between social media engagement and meaningful results. They turn interest into action by providing users with a clear, distraction-free path. By integrating landing pages into your social media marketing strategy, you can maximize every click, get measurable results, and reach ...

While a digital marketing roadmap provides structure and clarity to your marketing efforts, it has some limitations, including inflexibility in dynamic markets, time-consuming development, over-reliance on forecasts, resource constraints, or an overemphasis on process over execution . Because ...

While a digital marketing roadmap provides structure and clarity to your marketing efforts, it has some limitations, including inflexibility in dynamic markets, time-consuming development, over-reliance on forecasts, resource constraints, or an overemphasis on process over execution . Because ...

The plan involves a thorough analysis of competitors to identify strengths, weaknesses, and opportunities. Understanding the market landscape helps position the brand effectively and uncover unique selling points that differentiate it from competitors. There are several methods used for competitor ...

Creating a digital marketing budget is essential to ensure that your marketing efforts are strategic, effective, and aligned with your business goals. By understanding the definition and importance of a marketing budget, you can allocate resources to maximize ROI, optimize campaign performance, and ...