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You’ve created a wonderful, detailed email for your subscribers who are eagerly awaiting to open it on their devices, when you realize that the entire email isn’t displayed, but at the end there’s a button that says “Download Entire Email.” Only if the customer clicks on the button will the entire ...

In the last two centuries, society could be measured by its literature and poetry. Romanticism (1800-1850), for example, was a reaction to the Industrial Revolution – itself a discordant experience that turned time and action into a commodity and gave birth to desolate landscapes. In the following ...

News Flash: You should never use the microphones that come with cameras. A good professional videographer does not recommend built-in microphones, and you should listen to his advice unless you really have no other option. While you shouldn't plug in an external microphone every time your cat jumps ...

Businesses targeting millennials ( aka Generation Y ) can find themselves in a tough spot when it comes to targeting sales through email marketing . The common misconception is that millennials are no longer using email; instead, they are using social media as a primary means of communication.

This ...

2015 was the year that email reinvented itself by finding new avenues and ways to communicate with an ever-evolving audience. In some cases, it was about finding a way to be more innovative within the same platform and in other cases it was about emerging technology forcing an evolution in ...

Let's face it, moms are the ones who call the shots when it comes to almost anything purchased for the home or family. This includes the family man, as women tend to be influential even if they don't have a handle on their purchases. In fact, there's a term for that and it's called “ She-savers ...

Nonprofits have the toughest job of all: getting people to care and act altruistically. In an age of instant gratification and self-glorification, this seems impossible. Still, nonprofits have an advantage over industries: The foundation of a nonprofit is its brand and message, two factors that ...

Did you know that keywords and hashtags are just as powerful in your emails as they are in your social media posts and on your website?

These only work if you upload your email campaigns to your website. I have used quotes about email campaigns in my articles and even shared them on social media ...

It's a fact that people love to feel special. As a marketer and/or brand representative, being aware of this is a huge advantage. Whether it's a birthday, birth, or special victories, there are certain events in your customer's life that you should be celebrating with them always. However, as your ...

If they are practical, as we know those marketers who choose Benchmark are, they find the best way to integrate these tools wherever possible day after day.
Introducing PieSync, Benchmark Email's new integration
Enter Benchmark Email’s PieSync integration . You’ll notice that they’ve created a two ...