Singapore Data

If you've made it this far, we're sure you've noticed the similarities that social intelligence has with social listening , but they're not exactly the same. The former will always offer you a much more complete view of the perception of your brand and the market in which it operates compared to the ...

It is a friendly and non-intrusive format. One of the strengths of podcasts is their spontaneity and the fact that they develop a very dynamic interaction. Furthermore, since it is the user who takes the initiative on how, when and where to listen, even when there is promotional content, it is not ...

The importance of metrics in influencer marketing for shopping malls and retail
Although we are mentioning it at the end, it is essential that you clearly define your objectives and the key indicators that you will use to measure your campaign or strategy at the beginning . It is recommended that ...

stay on top of social trends and also stay abreast of technologies that can impact our business and that of our clients.

Understanding where the market, society and our sector are moving is essential to offering our consulting and strategy services. However, it is not easy to know which is the ...

your company and determine how you want to convey it to the customer.
Visual image . The next step is to shape and build the elements that will make up your brand's style guide. Remember that they must be aligned with the personality you have defined and create the logo, typography, colors... All of ...

To summarize, we can stick with these six types :

Ratings, reviews and testimonials , through a multitude of more or less independent platforms. We have already talked about Amazon, Booking or Google, to mention a few examples.
Social media posts (Instagram, TikTok, Twitter, Facebook, etc.) in ...

The idea that content marketing for e-commerce is something that causes doubts for many, especially thinking that it is not useful or necessary. Although the owners of this type of business usually bet 100% on paid advertising, as in the case of Google Ads, the reality is that businesses selling ...

If you have a website that isn't getting the right visitors, that is, your Buyer persona, you're practically using it as decoration and it's as if it didn't exist. Optimizing a site means making sure that it gets enough quality traffic and conversions or sales . To do this, SEO techniques are used ...

The first of our tips for marketing for tourism is to identify your target audience. Millennials, generation X, baby boomers, influencers, senior executives and digital nomads travel in very different ways. Who are your target customers? According to Google Insights , travelers who book online can ...

On the contrary, in B2C, it is more common to come across the famous “one fits all”, because the needs of the audience are more standardized and the audience itself is much larger.



Many companies and brands sell to other companies and also to the final consumer or to those who will use the ...