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Are you still not familiar with the term CRM? Don't worry, in this article we will discover what this marketing and sales tool is all about so that you can implement it in your projects.

What is a CRM?
CRM (Customer Relationship Management) is a software programmed to store conversations, contacts ...

It is well known that customers want quick answers to their problems and definitive solutions that minimize the impact on their work environment. However, many organizations do not have defined processes and fail to provide support by not carrying out adequate incident management .

Incident ...

A well-informed consumer must be captivated in a different way. This is how inbound marketing emerges , a methodology focused on attracting potential customers from the brand and accompanying them throughout the entire purchasing process .

To understand inbound marketing , it is necessary to ...

Selling a product is a process, not an action. Many variables come into play in this process, and although you cannot anticipate them all, having a strategy defined in advance will allow you to shape it as you experience it.

In the sales process you can try new ways to attract customers, analyze ...

You've probably heard about inbound marketing and how it has become an essential methodology for attracting potential customers . And what do you know about lead magnets? Do you already know the type of content you can use to attract the right customers at the right time?

If you still don't know ...

If you stop to think, there are those who spend their lives perfecting their ability to sell ideas , opinions and arguments . Then there are those who work directly with the sale of products and services , of course.

The way we interact with the world has changed over the past two decades. The ...

The sales process is a difficult task for companies of all sizes. To move from prospecting to closing sales , you need to know the protagonists of the journey, their needs and expectations.

You should also consider the stages of the cycle, the touchpoints with potential customers, and the best ...

Customer Effort Score or CES is a metric used to measure the level of effort a customer puts into purchasing a product, solving a problem with the company, getting an answer to their question, etc.

The result serves to improve processes, making the customer experience easier and more fluid at the ...

Help Desk is a management service that is responsible for receiving, managing and resolving requests, whether from clients or from an organization's collaborators. Companies generally use it to centralize and manage incidents with the aim of improving customer experience and building customer ...

Customer monitoring helps organizations observe, measure and classify consumer purchasing behaviors.

The objective of customer control is to deepen sales strategies and retain consumers through a loyalty and retention process . According to a report by Bain & Company , an increase in customer ...