Singapore Data

So in June we launched our new site, complete with a homepage that doubles as our blog. Blog content is integrated throughout the site and visitors are given easier access to content that (frankly) does a much better job of selling who we are as an agency than any static webpage can any day of the ...

This was definitely TRUE! With all the content being created, as we mentioned above in #1, there is a TON of opportunity to curate content that other folks have written. We do this all the time with our clients. We scour blogs and news sites for content written around the subject matter that matters ...

What we want to see when analyzing traffic is the year-over-year gains in organic traffic, since last year will likely pattern this year in terms of trends. This is the best benchmark for measuring success with SEO – at least in terms of site traffic.

areas to cut budget… online advertising and ...

My daughter and I have volunteered at the Food Bank on several occasions before ourselves, but I’ve never been part of such a large group volunteering at one time, or a group comprised of such enthusiastic eight year olds. The kids quickly organized themselves around each two ton sack (massive sack ...

Post your blog in relevant LinkedIn Groups. I’ve already mentioned LinkedIn marketing above but that would be your personal news feed. Here I’m talking Groups. There’s a well-attended Group on LinkedIn for just about everything, and I find that more conversation (comments and discussion) happen when ...

Simply put… social shares, content interaction on social platforms, and ‘likes’ and its equivalent, are driving search engine results success. Google + followers and interaction is helping companies increase their rankings on Google and likewise Facebook is doing the same for these companies on Bing ...

You may want your ad to run 24/7/365, but most businesses don’t. Playing with the custom ad scheduling feature on your campaigns can help you target just the right time of day for your audience. Here are some things you can do:

Specify certain hours and/or days of the week when you want your ads to ...

The new focus is to be natural and authentic. Create good content worth sharing and try guest posting or developing interesting infographics related to your topic.

Stay Relevant
The links on your site should be relevant to what you’re selling or the servic
es you’re providing. If you’re selling ...

Use shorter words
Keep paragraphs to 3-4 sentences
Step away and review later with fresh eyes
Use bullets and headers
Read it aloud to hear how it sounds
Learn more great writing ideas
Treat It Like a Product
It takes a lot of time, research, and strategy to develop a good phone number list product ...

As I mentioned earlier, you have to test, test, and test some more. A/B testing can be a real eye opener. We test landing pages all the time and always start with two for every ad group. We use Unbounce to run A/B variant testing to ultimately find the top landing page. Once we have a ‘winner ...