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The last book I read was by Javier Celaya, an expert in communication and new technologies with extensive professional experience in their application in business.

This book is 'The Company in the Web 2.0' and it came into my hands on loan from a good friend. I must say that the book, despite being ...

Since the explosion of the Internet, computing has been covering more and more areas of our personal and professional lives. The network gives computers possibilities that did not exist before and makes them attractive and useful for many more people. It is a process that, in historical terms, and ...

At the end of May, Coca-Cola Spain presented its new communication strategy to connect with the younger public, where Pepsi is gaining ground and with a comparatively ridiculous budget compared to that used by Coca-Cola, it obtains results that the latter cannot achieve.

Several months have passed ...

Weidner Ibérica is the Spanish subsidiary of the German group Weidner, a company with its own development, manufacturing, and distribution within the plastics sector.

Its nearly 50 years of experience allow it to offer a wide range of solutions, including solutions for transport, urban furniture ...

One cannot even imagine where the communication channel that will end up leaving social networks stuck in the past will come from, one cannot imagine it because one does not have an accurate projection of what the technological achievements of the next 20 years will be. Any idea one has is nothing ...

Consumers continue to be "brand-conscious" despite the current economic situation having led to a "massive" shift in consumption towards lower-priced products, according to the book 'Reinventing Business' presented by the professor of Marketing Management at the Escuela Superior de Administración y ...

Esker, one of the world's leading companies in process automation solutions, today announces its inclusion in a report on leading providers of electronic invoicing solutions, recently published by analyst Billentis. Together with the approval by the Spanish Government of the Esker DeliveryWare ...

One of the main drawbacks of travelling to an unknown place is finding unpleasant surprises and bitterly realising that nothing was as it seemed when you booked. What we all look for when we spend a stay away from home is to feel good and comfortable, like at home, exactly.Best vacation packages ...

The Prince of Asturias and Girona, Felipe de Borbón, urged young people to take risks and innovate in order to overcome the crisis at the presentation of the 'Young Managers with Talent' awards, which were given by the Seeliger y Conde entity in Barcelona.

"Being innovative requires, in addition to ...

Within the framework of The Alimentaria Hub , Nestlé has organized the 1st Nestlé Forum on Creating Shared Value , which has revolved around The challenges for a sustainable future in the food sector , with the aim of sharing with food industry professionals the challenges, trends and opportunities ...