Let's find out how to design and create a winning one that will truly win over your target audience.
Let's start by understanding what a webinar really is to avoid confusion with respect to a live broadcast on social media or a live event.
What is meant by webinar
The webinar is an online training event that allows the complete presentation of a topic to a large audience without particular space limitations .
The aim is to involve participants and be able to teach them certain notions; therefore, we can speak of an evolution of the classic training course or professional refresher course.
Choosing the webinar topic and audience
To organize a successful webinar it is important to establish two closely related parameters, namely the target audience and the topic to be covered .
As for the first point, the audience must be studied considering parameters such as age , profession and interests . This is in light of the fact that the webinar is not like a live broadcast that can be done to present a book, show a product and so on. The webinar has a clear educational objective that must be pursued.
That is why the chosen topic must answer questions of common interest , that is, whether those notions allow to solve a certain problem and similar aspects. As well as to improve.
The importance of the goal
Setting the objective allows you to create an excellent webinar: having a clear idea of what you want to achieve from the online seminar, in fact, allows you to choose the style and structure of the topics more easily. Therefore, before thinking about any webinar or doing it because you believe it is a trending topic, you must be clear about why you are doing it and how it can be connected to your business objectives. For example: thanks to the webinar you want to launch a course later and you need the email addresses of highly profiled people? Or is the webinar used to make people understand what services you sell? Deciding on the objective is anything but a trivial activity.
The webinar platform and its choice
The webinar platform must be chosen considering the features it offers. Based on the type of meeting to be organized, it will be possible to understand which are the fundamental functions to use during the webinar.
What you need to know: it is essential to test the platform in advance to evaluate whether it is suitable for the type of webinar you want to do. For example: is it possible to ask questions live? Will there be a chat available? Does the platform allow recording? These are questions that must guide the choice.
The webinar schedule
Next you need to create the webinar outline by choosing:
date and time
the duration
the speakers, their role and the interventions they must make.
Finally, we must also dedicate some space to questions from the public.
Advertise the webinar
For the webinar to be successful, it must be adequately advertised . The use of emails, advertising banners france whatsapp number data 5 million and social posts help spread awareness of the event. Likewise, if you have a website with a blog, it would be important to create an editorial plan of content around the webinar. You could, for example, create a page dedicated to the webinar where participants can register and a whole series of articles related to the topic and the people who will speak.
Interaction with the public
You also need to interact with the audience during the event: answering questions and keeping track of comments allows you to create an enjoyable event that satisfies the needs of the participants.
Of course, the tone must always be professional, even though participants must feel an integral part of the event, therefore constantly involved and called into question. It can also be a good idea to create a short survey at the beginning of the webinar and share the results at the end.
Finally, you should thank the participants, analyze how the webinar went and invite them to participate in new events.
Based on the response, it will also be possible to have the opportunity to make the necessary changes to the next events , improving them exponentially and making them highly successful.
