And look: the trend is here to stay, you know? To give you an idea of how successful it has been, searches for the term “live” grew 450% during the pandemic. This information office 365 email list comes from Google itself. According to the search engine, around 70% of Brazilians have already purchased something after watching a video on YouTube. And those who don’t buy are at least interested in learning more about the brand or product.
So, how about taking advantage of the potential of Live Commerce to boost your sales? Keep reading because we have prepared a complete article on the subject. Check it out!
Promote Live: Live Commerce
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Live Commerce: What is it ?
This is a sales method that allows consumers to buy products and services during live broadcasts. The strategy is also known by the terms shop streaming, live shop, live stream shopping and live commerce.
It works more or less like this: an e-commerce promotes an online event — often with the participation of digital influencers — to showcase its products.
Take the example of a clothing store. To arouse consumer desire, salespeople show models wearing outfits and provide details about fabric, size, color availability, stitching quality, and so on.
It's a kind of sales show, you know? In this context, the consumer interacts, clarifies doubts and can buy the item with special conditions during the live broadcast. Cool, right?
Despite gaining momentum during the pandemic, Live Commerce is nothing new. Just look at some TV sales channels or even merchandising on TV shows to see that shopping during live broadcasts has been around for a long time.
However, the strategy aimed at the internet audience began in mid-2016, in China. The new model is much more interesting because it allows real-time interaction with consumers.
Here, the tactic really started to take off only in 2020 with the start of the pandemic. In fact, many companies that survived solely on in-person sales found an opportunity to maintain revenue with Live Commerce while physical stores remained closed.
And of course, e-commerce was not left behind. As this is a good strategy to attract more consumers and sell, online stores have also used and abused live commerce.
Also read: E-commerce guide — everything about e-commerce and tips .
What are the advantages of Live Commerce?
As this trend is here to stay, investing in Live Commerce doesn’t just provide competitive advantages for your business. In fact, it’s a matter of survival, as consumers are increasingly adopting this shopping method.
The advantages of Live Commerce
Illustrative image: The advantages of Live Commerce
To help you better understand the importance of this strategy, we will explain the main benefits of Live Commerce in more detail. Check it out!
Live Commerce can help speed up the purchasing decision process
Before making a purchase decision, we usually look at the product photos, observe the item description on e-commerce, watch tutorials on YouTube, read reviews and even check the brand's reputation on Reclame AQUI , right?
Live Commerce ensures an even more complete experience, similar to what the consumer would have in a physical store, you know? During the presentation, salespeople and digital influencers show the product from different angles, use the item and answer the consumer's questions.
Imagine, for example, a live broadcast from a cosmetics store with a makeup tutorial for everyday use. During the live broadcast — without cuts and edits — it is easier to evaluate the quality of the products, don't you agree? The same goes for clothing, shoe, electronics, home appliance stores, and so on.
This way, the consumer can have a better idea of whether that item is, in fact, ideal for their needs. In fact, this strategy is even good for reducing the number of exchanges and returns, you know?
Worth reading: The importance of reviews in e-commerce focused on dropshipping .
Increases engagement and improves customer relationships
Think about a whole day of offers on an e-commerce site. In this context, any consumer can access the site and make a purchase without any problems — as long as the product is still available in stock — right?
With Live Commerce, things are a little different. The great thing about live commerce is that it offers exclusive benefits to the audience. That is, only consumers who watch the broadcast in real time can buy products with special conditions. This is great because it generates engagement and increases the number of internet users during the live broadcasts.
Furthermore, due to all the natural interactivity of the internet, shopping streaming promotes a closer relationship between brands and customers. This makes it possible to improve customer relationships.
