Fast forward to this point in time, marketing is vastly different in comparison to the past few years. Marketing is one of the nimblest industries, as it always finds new ways to stay ahead of the game. I’m going to tell you 8 Digital Media and Advertising predictions and trends to look out for in 2022.
Facebook Wi-Fi
Facebook Wi-Fi is a service that offers customers free Wi-Fi, in which they are to log in and check in within a business page. This may seem overlooked currently but will prove to be beneficial over the next coming year. Bad reception, low battery or running out of data, Facebook Wi-Fi is the solution, that both the consumer and business benefit from this.
Businesses who utilize this maximize visibility, increase web traffic, and increase conversion rates. Facebook Wi-Fi will be employed by many local/big businesses, and we highly recommend jumping on it early before it explodes. Read here for more on Facebook Wi-Fi.
AR/VR Marketing Campaigns
AR is the future, even if it is a slow adoption process, it is what marketing is going to look like. Whether you have come to terms with it or not, it’s going to be the basis of operations and interactions in years to come. How does this impact Marketing? Let me tell you.
AR/VR work hand-in-hand with the Metaverse, which we will talk about later, is an infinite world of possibilities. Brands are already taking advantage of this, allowing users to gain a further understanding of behind-the-scenes operations and the intricacy of perfection that goes into the product.
It has been clearly stated that the AR/VR platforms plan to monetize their services with mass marketing and advertising. This is great news for businesses, allowing them to reach a larger market. AR/VR continues to unravel its true potential and you don’t want to miss out on the ample opportunities it has to offer.
Web 3.0
There is a consensus on how powerful and ever-changing the online space is. What people don’t realize is how close we are to another great change to the web. Web 3.0 allows smaller projects to challenge large corporations like Google, Amazon and Facebook. Web 3.0 is described to give a “much greater level of freedom, decentralization, and democracy for individual users, content creators, and projects.” – Mason Nystrom from Messari.
What does this all mean for everyone? It allows individuals and businesses to gain full ownership and control of the content they create. Ultimately allowing marketers to control their data and privacy with the removal of centralized authority. This may be a little overwhelming to understand now but read here for more on Web 3.0.
AI Content Generators
AI evolution isn’t confined to capabilities, but its ability to mimic human behaviour. AI is being programmed to understand the psychological and emotional aspects of humans; our triggers, likes, dislikes etc.
There may be a possibility that AI is beginning to generate efficient content, based on recent popular posts. By not only being able to identify millions of posts at once but the keyword, designs and all the elements that go into successful posts. Could this be detrimental to the longevity of Marketers? All we can say is this could be a huge game-changer if we deem so.
