In reality, the purposes for which Linkedin can be used are differentand not limited exclusively to the (albeit important) function of putting headhunters in contact with job seekers and vice versa.
In fact, LinkedIn is a very valid tool for both companies and individuals , aimed at creating new business, building one's online reputation, consolidating and expanding one's network of contacts.
LinkedIn's strength also comes from the great esteem it enjoys in the eyes of Google : Moz's tool, Open Site Explorer (which measures a website's performance on search engines) has rated the authority of this domain (including its subdomains) at 100 out of 100. Moz's tool is a calculation model that measures the strength of a domain to predict its positioning within the SERP of search results: the higher the score attributed, the more authoritative the site is considered, and therefore it will obtain a better positioning among the search results.
LinkedIn Domain Authority
LinkedIn Domain Authority
With such high authority, LinkedIn, the professional and business site, will appear among the first search results in the SERPs, thus giving authority to companies that use it as a business card.
Isn't your company's goal to increase brand awareness or use Linkedin for SEO?
Would you rather increase sales by connecting with market niches that you consider particularly interesting for your business, whether B2B or B2C?
The conscious use of Linkedin allows you to:
attract targeted demographic and professional traffic to your website
get in touch with potential customers
build a good reputation with the potential workforce
promote, through advertising, your brand and hong kong telegram phone number list jobs in the professional world.
Whatever the company's purpose, your Linkedin page must be customized with regards to the logo and cover; you must then describe the company, tell its history and core business , using a maximum of 2,000 characters and inserting up to 20 specific areas of expertise.
The "Recent Updates" section reports the original or shared contents that are posted by the company, which should be relevant to your business and should be updated frequently. Furthermore, do not forget the possibility of creating showcase pages to show your products and services, also using images.
To appear better on search engines, it is suggested to carry out a targeted analysis to identify which keywords are most used by users to search for services or products online, to then use in the description of your profile and skills.
What if it were a personal profile, a personal brand , rather than a company profile?
In this case too, targeted research is strongly recommended to identify the most effective keywords related to your business, frequent updating of the information provided, exhaustive compilation of all fields required by Linkedin, recommendations to obtain maximum profile effectiveness.
Skills confirmed on Linkedin
Skills confirmed on Linkedin
Using Linkedin as if it were Twitter, with a significant expansion of your professional network , including people you don't know directly, but with whom you share the same interest groups, brings notable benefits in terms of:
greater visibility : you have the opportunity to reach even the most influential people in your sector;
a greater number of confirmations of the skills that characterize a profile: few connections naturally lead to fewer people confirming the skills, even if one is a skilled professional
a greater number of people exposed to the content posted , with an increase in the number of shares and recommended posts.
All of this translates into traffic to your website or blog .
