Online presence audit.
Tools available.
Human team.
Results of previous campaigns. Let's analyze them one by one.
1. Audit of the online presence
We understand online presence to be all those platforms where information about our company is accessible on the Internet. This includes both the website and, for example, social list of tajikistan consumer email networks, or business directories in which we have registered.
The goal of this audit is to confirm that the entire online presence is designed to help meet the campaign objectives.
It will also help us to organize this presence by updating the information and even, in many cases, eliminating useless profiles on social networks that were opened in the past and are not updated or are offering low performance and consuming internal resources.
Obviously, special attention must be paid to the website and blog itself, which almost always require modifications in order to optimize them and achieve better results.
For example, if one of the objectives is to capture contacts, the website must be created to achieve this objective. If this is your case, we invite you to download the free Control Guide The 20 keys to a B2B website designed to capture leads.
2. Available tools
In this section we include any tool that is being used to manage advertising, analyze its results, and work on sales opportunities.
Google Ads is a tool. But so is the company's CRM or email marketing platform. Even if the company isn't using a CRM and is working with spreadsheets, these should also be considered tools.
It's a good idea to bring together the marketing and sales teams to find out how each team member is working. There are often surprises. Good and bad. The good thing about the bad ones is that knowing them is the first step to embarking on a path of improvement that is always possible.
Any company should, at this time, aim to integrate all tools under a single platform that saves work, optimizes resources and increases results. Or, in other words, to invest in marketing automation. On this last topic we already wrote the article Marketing automation: tools, strategy and profitability that I invite you to read.
In any case, it must be clear that there is always a direct relationship, as in any activity in life, between the quality and suitability of the tools we use and the quality of the results we obtain.
There is a huge range of solutions on the market that can be scaled in terms of functionality and price. All you need to do is choose the solution that best suits your needs. However, if you want to grow, make sure you choose a tool that grows with you. It is very stressful for team members to constantly change work platforms. It is already enough effort to keep up with regular updates, without having to completely change work systems from one year to the next.
