If left unchecked, these dormant users can negatively impact the quality of your database and ruin your marketing automation strategy. Let’s take a look at how to fix this and reactivate dormant users .
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Marketing Automation and Database how to reactivate dormant users
Why are your leads abandoning you?
To consider how to reactivate dormant users in our database, the first thing we need to know is why they have stopped responding to our emails . Depending on this, we will apply one solution or another. These are the most common cases:
The user we are targeting no longer exists . In the case of brands that do B2B marketing , the client company may have closed down. If it is a B2C company, we may be sending emails to email addresses that have been deleted. In either case, the solution is to do a good database cleanup.
The lead or customer has found a better alternative, either belgium phone number resource in terms of price or quality. In this case, we will have to do a thorough analysis of the competition to try to identify what our shortcomings are. Sometimes, the problem is not so much the price or quality itself, but the positioning of the product within the market.
Customer experience failures have caused users to abandon their site. Pre- and post-sales customer service is a decisive factor for conversion. If something is wrong here, we need to fix it urgently. Satisfaction surveys can help us detect exactly what the problem is.
How to reactivate dormant users in HubSpot
HubSpot has many marketing automation tools that can help us manage our database and reactivate the users that interest us the most. Let's look at some tips on what to do if we notice that our leads stop responding:
Check if users have stopped receiving your emails with non-delivery reports. Hubspot distinguishes between hard bounces (which usually indicate a permanent error) and soft bounces (which usually indicate a temporary problem).
