The Role of User Experience in B2B

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The inventory and warehouse system must also be transparent on the eCommerce platform, so that it can correctly manage the orders it receives in real time. For example, the possibility of accessing large-scale restocking must be able to be assessed on the basis of precise company instructions, because the availability and sales rules can vary based on the customer.

Another aspect to take into account is that typically a B2B system requires a usefulness of self employed database particularly large warehouse to be able to adequately respond to the assortment requests of the sales network.
It therefore requires a particularly robust and flexible system to be able to easily manage all its dynamics.



User Experience in B2B Ecommerce

Often in the past years, in the first negotiation with a client for the creation of a B2B eCommerce platform, the typical introduction was “our customers already know what they want, so they don’t need to pay particular attention to the purchasing experience.”

In most cases, this type of attitude leads to the creation not of a good eCommerce, but of a digital version (worsened) of the traditional paper catalog : low resolution images, poor technical sheets that are referred to by simply downloading the PDF, absence of descriptions and focus on alternative products.

Cutting-edge B2B eCommerce are tools designed together with entrepreneurs and managers, who are looking for a solid and sophisticated product that becomes an indispensable work tool for the sales office and a support for the administrative and marketing office.