Is it always possible to use Newsjacking with all brands?

[JoynobAkter]

I conclude by saying that it is not always possible to use this type of approach with all types of local brands, obviously the context, the editorial plan, the target audience, the buyer personas and the tone of voice must be analyzed.

In general, however, it can be said that this type of approach is not only linked to ironic and funny communications, it can also be used for very serious and socially important communications, but it is essential to check the features of our advertising database context carefully, before launching random newsjacking and above all to do small tests , to see if our fans respond adequately to this type of approach.

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Don't expect to get results right away, because we're talking to a very small local audience: it might take some time for our target audience to get used to it, but the results could become truly unexpected. You also have to be careful, because tests could backfire , but in general I feel like saying feel free to test, because without testing we'll never be able to understand if certain approaches could actually have worked.