Inbound Marketing Strategies to help you with the blank spaces in your content calendar

aklima@ · Post by **aklima@** » Wed Dec 04, 2024 8:24 am

Creating content is a way to position yourself as a leader within the sector to which the company belongs, as well as a way to gain the trust of the target audience, gain clients and generate sales. However, within a content marketing strategy it is very common to have days without publication, especially on social networks, where the algorithm in this case would play against you. To avoid these blank spaces in the calendar, below we give you some strategies that you can follow.
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Strategies to help you with the blank spaces in your content calendar

Strategies to overcome the gaps in your content calendar
There are a number of strategies that can be used to publish content during these white spaces regardless of the channel being used to reach users. These are:

Repurpose and improve your content
Much of the content that is published on one platform can be repurposed on another. This means that if you have made a blog post, it can be transformed into a social media post or vice versa. Of course, it is not a matter of copying and pasting the same thing from one place to another, but rather creating something new from something that already exists and adapting it to the place where it is going to be published. You can also improve old content and update it to make it interesting for users again.

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Identify your most read content and propose new content from other angles

Another very good strategy is to identify the most read content or the one that has generated the most engagement and create another one that is related . It is not about saying the same thing again, but about looking for points that can be developed further or even developing the same topic from the opposite angle.