As a frame of reference, here's what the world knows so far about online sales technologies:
Users are not patient (you have 8 seconds to convert them into leads or it's a NO);
More users prefer mobile browsing;
The “BUY” button is no longer effective;
Users get used to filling mexico customer email list out forms on landing pages;
Emails work best when they're personal.
Many entrepreneurs are also convinced that email marketing is no longer effective, which is a big mistake… Amazon, eBay, Google and the entire group of major international brands use emails for direct, cross or upselling. In fact, a huge amount of traffic is being converted into real sales with the help of the well-known e-newsletter.
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Nowadays, with the existence of multiple email services that allow you to send automated email series, you have all the resources to run successful email marketing campaigns.
If you've ever tried email marketing and it didn't work out well, it's possible that you simply didn't have a CTA (call to action)
What is a call to action?
A call to action is a word, phrase, or button that prompts a user to take a certain action. You can use calls to action in any content aimed at your target audience, from social media and banner ads to videos and emails.
The CTA has the potential to attract more customers and make them complete a certain desired action.
After all, how can you gain more customers with the help of your campaigns if you don't ask them directly?
Why Calls to Action Are Important
CTAs are used to:
Lead generation/potential clients;
Reposts on social networks;
Grow leads;
Closing sales;
Keep the audience;
Event promotion.
Simply put, the main goal of any call to action is to attract potential customers, convert them into leads and sales, and leave them satisfied.
Unfortunately, the mistake many business owners make is that they don't pay enough attention to the design of CTAs in email marketing.
Around 70% of small B2B businesses don't use calls to action and therefore fail to find their best customers.
Meanwhile, choosing a random CTA is not enough for a successful email marketing campaign. Equal attention must be paid to both the email and the design of the CTA.
