These are 5 statistics, for as many insights, on the evolution of total retail , to have a vision of how the Italian and international market is moving both from the point of view of merchants and from the point of view of consumers.
Overseas retailers focus on customer recognition
According to a survey conducted by BRP Consulting on a panel of top North American retailers – dedicated to customer engagement strategies – 70% consider personalization of the list of australia consumer email experience among the main priorities for 2017 , where user recognition is the starting point for achieving the goal. According to American retailers, user recognition is the central node for the delivery of real-time messages, personalized recommendations, visibility on stock, references linked to loyalty and reward programs. In particular, mobile technologies are the ideal solution for intervening before checkout or in some cases outside the store to influence purchasing decisions or to assist the customer.
Customers expect personalization even at the point of sale
The need to recognize the user and personalize is also confirmed by the Total Retail 2016 research by PWC that interviewed 23,000 online consumers in 25 countries, for a point of view on market expectations. In Italy, over 1000 consumers were interviewed on topics ranging from mobile shopping to the influence of social media. This chart lists the main consumer preferences regarding the services expected within a store. It goes without saying that personalization remains the most relevant theme and the ability to intervene in real time once again highlights the need for retailers to adapt their unique management of online and offline data.
