To speed up this process we have opted for Account Based honduras phone number list Marketing (ABM) , a strategy very similar to the one we already use, but which provides a new approach to the methodology that aims to direct efforts towards those companies that may be of most interest to our clients, providing a more personalized experience .
The name Account Based Marketing comes from its focus on the companies that it wants to reach, so the actions carried out to reach them are totally exclusive to each one. We can say that this methodology is an “update” of what we already know, Inbound Marketing, and that it benefits B2B companies in very specific sectors .
How Account Based Marketing Works
Unlike Inbound Marketing, in ABM you first choose the accounts you want to impact, establish a relationship with them, and then create the opportunity.
This methodology shortens the time it takes for the telemarketer to obtain a lead . Focusing on the accounts previously chosen by the company, it analyses the characteristics and creates personalised messages for each specific person. This is where the marketing team knows exactly who to target and the sales team knows exactly what opportunities are expected, and they are aligned with a single goal .
AMB is also characterized by creating personalized content and carefully selecting key channels that depend on the roles of the people we want to reach. Traditional channels such as TV, radio and press ads are also used.
The main advantages of implementing Account Based Marketing are:
The ROI (Return on Investment) obtained is much higher than what we can obtain with traditional marketing.
It allows you to use other platforms such as LinkedIn to achieve your goals. By researching the profiles of the main positions in companies, we will know the first and last name of the person we are going to impact.
Greater productivity because no resources are wasted. Actions are oriented from the beginning, directing efforts towards a personalised experience and a greater probability of obtaining a Lead.
Strengthen the relationships you have with your current clients, transforming them into quality relationships .
It facilitates the measurement of results , helping to demonstrate the ROI of the campaigns.
Differences between Account Based Marketing and Inbound Marketing
We are an Agency specialized in Inbound Marketing for ICT companies and HubSpot Partner in Spain , a combination of Content strategy and Lead Nurturing .
At PGR we understand that it is necessary to adapt to this new reality where there are also future clients. We are aware that we must reach them more efficiently and when necessary, but this is only possible through a good presence in digital media, being more visible when looking for solutions to their needs. For this reason, we are implementing the Account Based Marketing Methodology .
