So, if you are someone who has taken on the task of creating such search-optimized content, you are on the right pages of the internet, because today we are going to dive into exactly that – how to create content for SEO.
Let's get started!
#1. Structure your articles correctly
First of all - before you start writing the article australia phone number resource outline the structure you want it to have. Make sure to add appropriate headings like H1, H2, H3 to make it SEO friendly and easy to navigate.
Other things you can try include:
Maximizing white space
Looking for content gaps in other competitor articles
Insert bullets, tables, and images
Try to follow a logical structure not only for each article but for your entire site.
For example, if you look at the Aurit Center's website, they have divided the content into topics such as parenting tips, divorce in AZ, mediation, Arizona laws, etc., making it easier for search engines to crawl their website.
Easy to navigate website for a better user experience - The Aurit Center
Source: Aurit Mediation
#2. Make them relevant to search intent
Another thing that will help you improve your SEO score is keeping your content relevant to search intent.
It’s often easy to go off on a tangent when writing something. But just think about your own experiences — have you ever gone to a recipe blog and the author revealed their entire family history before getting to the meat of the post? Remember how frustrating that can be?
If you deliver content that doesn’t align with search intent, your readers will experience the same level of frustration and abandon your articles early (and your bounce rates will factor into your SEO score).
Here are a few things you can do to ensure your articles are search-relevant:
Look for topics that are relevant to your niche (for example, if your focus is serving travelers looking for vacation alternatives in Arizona, creating a comprehensive guide to RV Rentals in Phoenix can serve as a valuable resource for them while remaining relevant to your business goals).
Keyword overview
Source: Ahrefs
Research the content, structure and content gaps of competitor blogs on the same/similar topic .
Use resources like SurferSEO , Clearscope , Frase to find a list of target keywords, questions that can help you with your outline structure, and links to other competitor resources.
SurferSEO dashboard
Source Surfer SEO
#3. Make navigation easy
If there’s one thing SEO-friendly articles have in common, it’s that they’re all incredibly easy to navigate. How do they do that, you ask?
They use short paragraphs ( try to keep to five sentences per paragraph unless your brand's style guide specifies otherwise).
- They have a logical structure for the content of the article. They also have a logical structure for the links you include (for example, if your anchor text says " SEO content mistakes to avoid ", the article you link to should say the same thing).
The body of the article has headings that reveal what it is going to say, therefore making it much easier for the reader to skim through the article.
There are plenty of visuals (e.g., images) and easy navigation tools (e.g., table of contents).
They contain a good mix of internal and external links that direct the reader to useful resources.
They use fonts and colors that are easy on the eyes.
#4. Don't forget the little details
When writing search-friendly articles, you’ll also benefit from focusing on the finer details, such as adding meta titles (use no more than 60 characters) and meta descriptions (use no more than 160 characters).
Perfect meta description - use a maximum of 160 characters
Source: Semrush
A revealing example of this approach can be seen in the practices of House of Joppa, a Catholic jewelry store. Their knack for seamlessly weaving compelling narratives with SEO-rich tactics into carefully selected blog post titles really sets them apart.
SEO-rich tactics- meticulously curated blog post titles -House of Joppa
Source: Houseofjoppa
Apart from that, you can add alt text to all your images and write answers to FAQs (frequently asked questions) to increase your chances of appearing in the featured snippet.
Write answers to FAQs - House of Joppa
Source: Houseofjoppa
#5. Integrate necessary keywords
One of the most important parts of SEO content is integrating the necessary keywords into your text. However, do not overload your content with keywords or write your blogs with the sole goal of ranking for keywords.
Use Google’s Keyword Planner to find trending keywords in your industry, or use other resources like Ahrefs, Semrush, and Moz (search for unicorn keywords and see if your targeted keywords are gaining enough traction).
In this step, resources like Clearscope, Frase, and SurferSEO will help you determine which keywords to integrate into your text to increase your SEO score.
Clearscope content editor - identify which keywords to integrate within your text
Source Clearscope
Some experts even recommend writing an article and using ChatGPT for the task of integrating the necessary keywords into your existing text.
#6. Write high-quality content
After all, a high-quality post will do wonders for your SEO score (not only improving your search rankings, but also increasing your chances of getting backlinks).
To make your content high-quality, include actionable takeaways, write in an active voice, share usable information and unique insights, reduce all fluff, make it error-free, use shorter sentences, explain jargon, make it interesting to read, edit and proofread the content, and update it regularly!
Here are a few resources to help you improve the quality of the content you write:
Grammarly (helps you reduce grammatical errors and reduce fluff)
Hemingway (will help you write in an active voice and increase your readability score)
ProWritingAid (helps you understand your writing style and the finer points of writing)
ProwritingAid - help you understand your writing style and help with the nitty-gritty bits of writing
Source: Prowritingaid
Professional writers also have access to a scrolling folder for inspiration, resources that help them do research (such as Data Vault), and writing classes that teach them how to write better (like Freelance Magic's masterclass).
#7. Make it easily shareable
Another thing you can do to make your content SEO friendly is to make it shareable.
Here are a few things you can do to help make it easier to share the content you write:
Creating shorter URLs (try solutions like Bitly)
Adding keywords to your titles (to make ranking and backlinking easier)
Optimize for all devices (your readers can be on mobile or desktop)
Updating content regularly (by adding relevant and new information, you increase the chances of your content being shared)
Using catchy headlines (to grab your readers' attention)
Adding personality to your writing (to make it interesting to read)
Optimizing images (using required formats, pixels and file names)
Adding social media buttons (to make it easy for your readers to share on their social pages)
Add Share this button on social media
Source: Flyerco
#8. Work on other parts of your site
Finally, if you want to make your articles SEO friendly, your articles are not the only thing you need to focus on.
Many of the search ranking factors also take into account your site's authority, domain rating, website age, etc.
