This is true… and at the same time it is not.
Socially, millennials are driven to social media. However, marketing to them on social media is harder than it seems. Millennials like platforms based on popularity. First it was Facebook, then Tumblr, Pinterest, Instagram, Snapchat, and Vine. Now it’s an amorphous mix of the top 96% platforms thailand consumer email list that is guaranteed to change as platforms and user trends do.
The one thing that remains constant is email marketing. Millennials are still on email – some more than others. Millennials with jobs and purchasing power are certainly on email and are paying attention to the campaigns being sent. Those without email as a primary means of communication are not the kind of long-term clientele you need or want to have. Do you want to attract powerful millennials who have influence who are looking to stand out and who can buy?
You also want their attention on a one-on-one basis, and you're going to get that through visually-focused email marketing campaigns. There's another proposition along these lines, and that is that millennials only use email for business – even the smart, influential type with money to invest. In that theory, there are 2 facts:
Millennials tend to keep email for business, but are still interested in inviting companies into their inboxes to take advantage of promotions.
