Image Markup language in an e-commerce
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Structured data markup language is a great ally for your e-commerce. It helps you stand out in Google results and improve the traffic and SEO positioning of your website. Plus, it's much easier than it seems. You don't need to know programming, since you can implement it quite easily with Google Search Console . Want to know how? In this article we'll tell you all about structured data markup language!
Page Contents
1. Why is data markup so important?
2. What is markup language
3. Structured data: definition
4. What is Schema.org
5. What are rich snippets and rich cards?
6. Advantages of structured data markup in your e-commerce
7. Google and structured data markup language in e-commerce
8. Step-by-step data marking with Google Search Console
9. Are you looking for an e-commerce agency?
1. Why is data markup so important?
In addition to helping your e-commerce rank better, Google has recently prioritized what is called the semantic web , which is aimed at responding as best as possible to user searches. For this reason, it is very likely that you are receiving notifications from Google pointing out errors in Search Console in the products. This is because the search engine is recommending that websites use the data markup language in their content.
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2. What is markup language
Technically, markup consists of adding tags or labels that include extra information to the presentation or structure of a text. In this way, we help Google to better understand the elements of our e-commerce. For example, we can tell it where there is an image, a customer review, or a phone number. This information, which is known as structured data, is displayed visually on the Google results page, something that helps it stand out from others and attract more clicks, thus increasing the CTR.
It is therefore a shame that you are missing out on this feature. Implementing structured data markup language in your e-commerce site is a good idea because it gives you a competitive advantage.
3. Structured data: definition
As we have just mentioned, structured data are tags or annotations that are encoded using markup language. They have a standardized format and, thanks to them, Google and other search engines can better understand, index and display the content of a web page. For this to be possible, it is necessary that the data be “written” in a vocabulary common to all search engines. Well, this language is called Schema.org.
4. What is Schema.org
Schema.org is the result of collaboration between Google, Microsoft and Yahoo! to unify data markup through a universal code. It establishes a set of standard HTML tags that are used to describe content and provide it with a rich semantic language that search engines can interpret and display in their results, thus improving the visibility and positioning of web pages. In this way, we can create what are known as rich snippets, which are the result of the structured data language.
Structured data defined through Schema.org give rise to so-called rich snippets , which are the additional lines that, as you may have seen, appear under some search results. Among other types of information, they can contain star ratings:
image 1
Rich cards , on the other hand, are an evolution of rich snippets. As they are aimed at mobile users, they show information in a much more visual way, like an image carousel. They are mainly used on recipe websites, local restaurants and movies.
6. Advantages of structured data markup in your e-commerce
6.1 Improving your SEO positioning
The more we help Google understand the data we provide on our e-commerce website, the better the search engine will be able to index this information, and therefore, it will be more accurate in showing users results that are as close as possible to what they are looking for. As you know, the results that Google shows have the following basic structure, which consists of a link, a text and a URL.
image 2
Thanks to data markup, you can introduce rich snippets and cards, which add additional information that, in addition to helping Google interpret the content, is very useful for the user, as it gives them more clues about our website and also captures their attention more. If you want to have a good SEO strategy for e-commerce, you cannot forget data markup.
6.2 Increase your CTR
Rich snippets and cards are much more eye-catching and therefore get more clicks and traffic than regular results. Because of the huge amount of images we are exposed to every day, humans are becoming more visual, so a search result with stars or images is more likely to attract attention and receive a click.
6.3 Mobile First
The number of searches made from mobile phones is increasing, as the number of these devices is increasing. For this reason, it is important not to neglect these users and adapt our e-commerce as much as possible so that they are compatible with mobile phones and offer the best browsing experience. In this sense, we have rich cards that, as we mentioned previously, are oriented to mobile searches. At the moment they are only available for some elements, but Google will expand the range.
6.4 Boost e-mail marketing
Structured data makes it possible to display your belgium telegram data emails in a more visual way in the Gmail inbox. This is mainly used for information related to hotel or flight reservations.
6.5 Help keep the Merchant Center up to date
Merchant Center is a Google tool that allows you to provide Google with a feed of all the products you have available for sale in your e-commerce. These feeds are updated at most every 24 hours, so if there are changes in your stock or in the prices of your products, there will be an inconsistency between the real data and what Merchant Center has. If you apply structured data, Google will use it in its automatic product updates and thus the data will always be correct.
7. Google and structured data markup language in e-commerce
Product results, which use structured data markup or rich snippets, provide the user with the following specific information about a product:
Price
Stock
User reviews (with stars).
Product image
In an e-commerce there are two types of pages in which we can use the data markup language:
Product pages
Purchase aggregators for a single product, with information about the different online stores that offer it.
In an e-commerce, data markup language is not used in:
Product categories.
Product listings.
Products with adult content
If you want your product information to appear in Google Images, then you need to include these tags:
yam
image
price
priceCurrency
To do so, you must also comply with the following:
