sxo digital marketing
What is SXO and why should you care?
SXO is basically the logical evolution of SEO. Before, you were focused on being seen by Google , but what good does that do you if users land on your site and get lost or walk away scared? With SXO, the story changes. Here, not only do search engines see you, they also make sure that the experience on your site is so good that the user wants to stay, and most importantly, do what you need them to do. This is how SEO connects with UX (User Experience).
To put it bluntly, it's not enough to attract people, you also have to take care of what happens once they're on your site. SXO focuses on two key aspects:
S E O : You keep optimizing to make Google love you, but this is only half the movie.
UX : You make sure your users feel at home when they arrive, so they complete the action you want, without getting lost along the way.
The idea is simple: it doesn’t matter how much traffic you have if no one converts. And that’s where SXO becomes your secret weapon.
The 5 benefits of SXO in your digital strategy
Smooth navigation
Optimizing your website for smooth navigation is key. Think of your website as a supermarket aisle: if everything is well laid out and clear, customers will find what they are looking for and may even take something else. Better navigation = more time on your website.
Dramatic increase in conversions
When the user experience is good, conversions go up on their own. Why? Because making the purchase or registration process easy, fast and frictionless encourages anyone to take the next step.
Users come back
A website that provides a good experience keeps people coming back. And you know, a repeat customer is pure gold. So SXO is not just about attracting, it's also about retaining. In the end, this improves your long-term relationship with your customers.
Say goodbye to sky-high bounce rates
When you optimize the user experience well, visitors don't leave. By reducing the bounce rate, you're getting people to stay, interact and buy.
Accessibility for all
Having a website that is accessible to all types of users, regardless of their device or limitation, is not only the right thing to do, it also opens you up to a wider audience. And the more inclusive your brand is, the better image you will have.
How we apply SXO in Kiwop
We're not going to lie, SXO is not something that is implemented lightly. At Kiwop, we take the time to thoroughly analyze each project and optimize each touchpoint with the user. Here's how we do it:
UX Audit, where it all begins
Before moving a single line of code, we conduct a thoro canada telegram data ugh user experience audit. This includes everything from the homepage to the categories, product pages and shopping cart. We leave nothing to chance. The reason? Every step the user takes on your website must be clear and simple.
Core Web Vitals, those little metrics that matter a lot
If Google says so, it must be for a reason. Core Web Vitals are those metrics that Google uses to measure the performance of your website. Things like loading speed, interactivity or visual stability are crucial. If your site is slow or unstable, users will leave before clicking “buy.” That’s why we focus on optimizing these metrics, not only so that Google gives you a boost, but so that your website is a delight for anyone who visits it.
We dig deep with heatmaps and session recordings
If you really want to understand how users interact with your website, you need real data. We use tools like heatmaps and session recordings. This allows us to see where they click, where they get stuck, and which parts they completely ignore. We optimize every part so that nothing stands in the way of conversion.
Prioritising actions that are easy to implement
It's not just about detecting problems, but also about solving them. Once we're clear on what to optimise, we prioritise actions based on their impact and ease of implementation. Why? Because quick and effective changes are those that start to generate results as soon as possible. And, of course, we monitor everything to make sure the improvements work as they should.
The connection between SXO and content
Content is still king, and in SXO, its relevance doesn’t diminish. However, the focus shifts slightly. Instead of creating content solely with the intention of attracting traffic, you need to think about how that content can guide the user through their experience on your site.
Here are some strategies to integrate SXO into your content strategy:
Useful and relevant content : Make sure the content you produce answers the questions your users are asking. This will not only attract traffic, but it will also keep users interested and engaged.
Clear structure : Use headings, lists, and short paragraphs to make your content easy to scan. A good structure helps users find the information they're looking for without frustration.
Effective Call-to-Action (CTA) – Don’t forget to include clear and compelling calls to action in your content. These CTAs should be designed to guide the user towards the action you want them to take, whether it’s purchasing a product, signing up for a newsletter, or downloading a resource.
Multimedia content : Consider including videos, infographics, or images in your content. Not only does this make the content more engaging, but it can also help users better understand the information.
Constantly updating : Keep your content up to date. Outdated information can negatively impact both user experience and search engine rankings. Fresh and relevant content is essential for SXO success.
Success stories in the implementation of SXO
SXO is not just a theory; there are companies that have successfully implemented this strategy and seen extraordinary results. Here are some examples:
E-commerce : An online fashion store implemented SXO by optimizing their checkout process. After conducting a UX audit, they realized that many users were abandoning their cart on the checkout page. By simplifying the process and offering multiple payment options, the conversion rate increased by 30%.
Travel Blog : A travel blog that used to rely on SEO to drive traffic started focusing on user experience. They implemented heatmaps and session recordings to understand how visitors interacted with their content. With this information, they reorganized their content and improved navigation, resulting in a 40% increase in the average time users spent on the site.
