Start by dividing your topic into subtopics or main sections that will guide the reader logically.
Each of these subtopics should be represented by a heading that clearly summarizes the content of the section.
Not only does this help readers anticipate what they're going to read next, but it also allows them to jump to the parts that interest them most if they're looking for specific details.
As for headers, you should follow a hierarchical structure.
For example, you can use level 1 headings for the article title , a level 2 for subsections , and a level 3 for details or specific aspects within those subsections.
If you use WordPress, you will find that these levels are represented by an “H” (for “headings”), and with them you can carry out this hierarchical organization.
Another recommendation on this subject is to incorporate relevant keywords into your headers.
This will improve the readability and SEO of your article. By doing this, you are telling Google and other search engines what you are talking about, which can help improve your ranking in search results.
Include images or useful multimedia content
Images, videos, infographics and other visual elements will help with understanding the post, as well as provide a visual break between blocks of text.
Images must:
Light weight. If they weigh more than 200kb, use online image compression tools to make them load faster on your website.
Include the alternative text with a brief description of the image. If you use WordPress, for example, you can add this field when uploading an image to the platform.
The image file name should also be descriptive . For example, avoid naming images “212pfkd.jpg,” and instead use something like “digital-marketing-plan.jpg.”
Make sure to look high quality. Otherwise, it could hurt the perceived quality of the item overall.
Have all copyrights . If you use your own images or copyright-free image banks , you will avoid legal problems in the future.
With this, you will have the perfect foundation for optimizing your images.
On the other hand, remember that chile email list sometimes it is also useful to insert posts from social networks such as Twitter/X, Instagram or TikTok.
If your content is based on something you've seen on social media, or you think a content creator has posted something that might be of interest to your post, embed it so all your readers can see it.
When you mention something you've covered before, include a link to that article .
This allows your readers to learn more about a topic without having to leave your blog, increasing the time they spend on your site and making it easier for Google to crawl all sections of your website.
Links should fit naturally into your text, so that when your visitors read them, they know what to expect when they click on them.
For this reason, you should avoid linking using generic texts like “click here” or “see more,” as they are not descriptive, and instead use keywords like “this SEO guide,” “this article on how to create a blog,” etc.
