Businesses survive through profit, which comes largely from having more customers. However, if you want to open a company or marketing agency, you may encounter some difficulties or doubts when it comes to defining the best strategies to reach your target audience.
How can you get clients for your marketing agency or company?
Own website
Whether you have a digital or traditional marketing agency, it is almost teacher phone number data to have your own website that includes all the information about your agency, such as its history, mission, services offered, portfolio with some of the main work carried out, some success figures (such as number of clients, partners, work carried out, etc.) and, very importantly, some contact options (such as telephone, email, social media).
In order to optimize your results, invest in content optimized in terms of SEO (Search Engine Optimization) and, ideally, choose to provide an online form for interested parties to fill in a set of fields, more directly, from your website.
To make it easier to create your website, you can use Vendus Go!, a free, simple and practical e-commerce platform, used by more than 1,500 people, ideal for companies that want to sell their products or services online, without needing to resort to complex systems.
Paid traffic
The vast majority of people use Google to search for what they need. This trend also applies when they want to find a marketing agency or company, in cases where they have no reference. This factor explains why investment in paid traffic has increased exponentially in recent years, especially by digital companies.
Paid traffic refers to the monetary investment in a set of channels, which include different types of advertisements, personalized for a specific segment of customers, with the aim of boosting your leads, such as filling out a quote request form or contacting them by another method, for example. That said, paid advertising can be quite useful if you already have a strong organic presence, a qualified database, want to reach a larger number of customers or achieve a certain KPI .
The most widely used advertising platform is Google Ads (Google's advertising platform), although you can also advertise through social networks, such as Facebook and Instagram, using Meta for Business.
Social media
Social media is part of most people's daily lives, both personally and professionally. For this reason, try to build an online presence through the social networks that best suit your business objectives, creating a consistent and appealing content strategy with the aim of raising awareness of your business and attracting potential customers.
Take advantage of the power of Instagram to share some tips, curiosities, myths, show some of your work or feedback from some of your clients. On the other hand, try to have a strong presence on Linkedin , keeping your profile optimized and updated, sharing more informative and professional content, such as some articles or some work you have been involved in.
Email marketing
One of the most powerful features of a website is the opportunity to provide a form for customers to request some type of information about your services or subscribe to your newsletter, if you have one.
These types of actions, although they may seem simple, are a way of acquiring one of the most sought-after things today: data! In this case, highly qualified data, because they come from people who have already visited your website to learn about your services and, possibly, are interested in working with you.
Using this data, you can use email marketing actions, sharing content of interest to your target audience, such as some success stories, possible plans or promotions for your services, customer feedback and other types of content, as a way of attracting and/or retaining current and future customers.
