Content is at the foundation of many inbound marketing and digital advertising strategies, and publishing quality content on a regular basis is one of the best things we can do for the health of our brand.
But do you know what exactly content marketing is and why it is so important? In this article we give you all the answers.
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Content, what it is and what its importance is in SEO
What is content?
Content consists of information or entertainment in different formats, which brands make available to the public ( for example, on their website or social media channels) to achieve different marketing objectives.
Well-made content is always characterized by offering value to users , either by being useful in solving their needs, by provoking positive emotions, or both at the same time.
It is also important to be very clear that the content should not be excessively promotional. We are not looking to sell directly or talk about the virtues of our brand or its products, but rather to provide value to users while reflecting the values and style of our brand.
Most common content formats in marketing
The Internet allows us to publish content in an endless number of different formats, as the possibilities of this medium are very broad and new options never stop emerging: immersive and interactive formats, virtual and augmented reality... But to be a little more specific, let's see what are the types of content most used by brands:
Blogs . Blogs are a long-standing format on the Internet, but they remain a favorite way to publish and consume content. Most blog posts include text, images, and links, but we can also use them to publish videos, infographics, and other audiovisual content.
Videos . Videos are one of the most popular formats in recent years, as they can convey a lot of information and are well suited for storytelling. Live videos in particular are a booming type of content.
