As we have seen before, these 2 tools allow us to know what our influence is on Social Networks , but it is also a tool with which we can connect with other influencers and improve the engagement of our publications.
Remember that you can transfer Klout and Kred to other users and that this can be a good way to encourage engagement.
6 Tips for Connecting with Brand Influencers
1.- Remember that time is scarce
Find the best blogs on your topic and visit their page, but take 5 minutes to read the “About me” or “Collaborate” section and you will see if there are any guidelines for sending your publication.
Many of the posts that are sent are not published because the conditions or requirements that such publication must have have not been read.
2.- Build an authentic and lasting relationship
The goal is not to get an important influencer to publish our content on their Blog or Social Networks, as it is much more important to connect and create a good relationship with them, and to be able to convey to them that we are a professional who can provide them with very high-quality content, so that over time they will look for our Blog content, because they will know that it is very good.
[clickToTweet tweet=”Social Media Relationships Are a Key Aspect for the Future of Marketing” quote=”Social Media Relationships Are a Key Aspect for the Future of Marketing”]
For relationships to last, it is essential that we pay close attention to the other person and that we are consistent.
If we connect with an influencer on Social Media and get them to publish our post and then we disappear from the map, this will result in a very bad relationship with this influencer.
4.- How much does it cost me?
If we build our relationship with an influencer by “buying and selling,” this relationship will be so fragile that it will collapse at any moment, just like a “house of cards.”
I have never paid an influencer to djibouti email address publish my content, rather I look for a way to get them interested in my content and through the content itself, generate so much trust and professionalism that they see me as an equal, regardless of the size of our communities of followers.
[clickToTweet tweet=”In a relationship between people there are no scales or categories” quote=”In a relationship between people there are no scales or categories”]
5.- Build a strong and different brand
If you build a strong brand that stands out from the rest, it will be much easier for you to attract the attention of the best influencers on social networks.
If your brand is not solid and you have no interest in working on its Branding, it will be very difficult for other influencers to see you as an equal.
[clickToTweet tweet=”Build a strong brand that stands out from your competitors” quote=”Build a strong brand that stands out from your competitors.
