Is an AI offensive inevitable?

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More than two-thirds of those surveyed believe it is likely or very likely that artificial intelligence will replace traditional search within three years .

This won't happen, but people's belief that it's possible can influence their behavior and expectations. The result shows the potential for users to change, while Google has until now been considered completely unfazed.

However, the giant is starting to feel competitive business owner data pressures and is gradually adjusting the SERP to resemble an artificial intelligence user experience. According to reports released by the company, we can expect internet search to “continue to fundamentally change” this year as well.

What we do know is that the future of search will be vastly different from what we know today. The way online business is done is coming to an end, and marketers must prepare for further disruptive changes.

One of Microsoft's most important resources is a comprehensive overview of web publishers with the ability to exclude URLs at all account levels (MMS, account, campaign, ad group).

This capability isn't limited to Microsoft, however, and you can take exclusion addresses from Audience Network and Syndicated Partners and then exclude them at the account level on Google as well, allowing you to discover and exclude bad placements at minimal cost.

Many experts didn’t like that Audience Network was automatically added to traditional search campaigns, but the placement for exclusion lists brings you real value. This allows you to try testing Audience Network as a standalone campaign, which works especially well with high-quality display-based remarketing .