Should your startup invest in SEO at an early stage?

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We’ve helped many startups gain traction with SEO over the years , and we know that many of our blog readers are doing the same with PPC. What’s the biggest limitation for startups? It’s limited budget or staffing. And because of that, most startups can’t take on both types of campaigns at once. So, you have to choose just one.

Many people ask us when starting a business fantuan data whether they should invest in SEO or paid PPC advertising campaigns in the earliest stages of website launch.

Without further ado, here are a number of questions we ask to guide clients to the right answer:

Do you need results right away, or can you afford to be patient and build a foundation of steady growth?
Do you know your market and your ideal customer inside and out?
What does your target keyword list look like?
How good (or bad) is your website?
Let's look at possible answers to these questions—and how they should determine your priorities.

What is more important: fast or stable?
You know where I’m going. If you need immediate income, then PPC advertising is a much better option. But there’s one good old warning. PPC is fleeting! You’re spending a lot of money on clicks. Over and over again. While with SEO you’re building a foundation for growth, which unfortunately takes a while (weeks at best, months at worst) before you start seeing momentum – at least on Google.

My usual takeaway for brands considering whether to invest early in SEO is threefold:

Creating an SEO foundation early on helps improve all of your digital marketing initiatives (website architecture, content, conversion optimization, site speed) and create a starting point for free REPEATABLE traffic to your website.
SEO is great for education and content, which are key to early-stage growth. After all, you need to introduce your startup to people and often you need to educate users on why they need the products/services you offer.