In the marketing world, this resource is known as storytelling . Although storytelling has been around for years, the techniques have changed and are evolving according to culture, people, trends, applications, etc. So we are going to share with you the best current techniques and examples to inspire you and help you know what to apply to your brand.
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Storytelling on TikTok: the best techniques and current examples
What is storytelling?
Storytelling is about telling stories, but not just any story, or in norway email address any way. That is why it is also known as “the art of storytelling” , because it must be done in a way that connects with people through the message that is conveyed. Something like creating an emotional bond.
For these stories to be successful, they have to have a high level of “ engagement .” In other words, they have to capture the attention of the target audience . The goal is for the person to be able to identify with something in the story and the message being conveyed, whether it be through the character, the plot of the story, etc.
But there is also another important factor to take into account in the development of this story, and it has to do with the duration. And that is because on TikTok: time counts.
About time, new formats and some interesting facts to keep in mind
Videos on TikTok last an average of 15 seconds, but there are others that last up to a minute. It's a real art to be able to summarise a story and convey a message in such a short time, right?
This is how “Long Storytelling Short” or “Long Story Short” are concepts that are in fashion. What does it mean? It is about telling a long story in a short time (sometimes very short).
Events such as the lockdown increased internet usage by 40%. This means that almost twice as many users are surfing the net today.
