The priority is to achieve a high economic return in the shortest possible time, which is why a highly attractive experience is offered to the potential customer. Brands aim to generate an immediate impact on the customer so that they make a purchase decision almost instantly.
TABLE OF CONTENTS
Types of transactional marketing strategy
Advantages of transactional marketing strategies
Low cost
Increase sales volume and generate more income
They influence customer behavior
Absence of emotional attachment
Types of transactional marketing strategy
relational marketing promo
Companies that employ transactional marketing maximize list of swaziland consumer email profits by emphasizing the magnitude and efficiency of individual sales. The most common types of strategy are listed below:
Upselling & Cross-selling . The first concept refers to trying to sell the customer something that improves the main purchase even though the final cost is higher. The second, on the other hand, consists of selling another item in addition to the main one, regardless of whether they are related or not.
Combined services or products (bundling). The aim here is to get the customer to buy more than they had planned. To do this, they are offered a package of related products at an attractive price.
Volume discounts. If the consumer purchases a considerable number of units of the same product, a discount is applied to the final price.
Exclusive short-term offers . Generating a sense of immediacy provides great results. With little time to act, the customer thinks less about their actions and works more on instinct.
Promotions at the point of sale. Offering special promotions in the store itself encourages people to come to the store and get to know it. Once there, new purchasing possibilities may arise that complement the offer.
