Include PPC in your marketing campaigns today

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There are many founders or marketing managers of e-commerce and small companies that generate online sales who, like you, are also trying to get potential customers who will decide to make a purchase or reservation in their business in the short term. Simply having a website is not enough. You need to do more and due to today's tough competition, relying on SEO alone will not work. With marketing campaigns based on Pay-per-click or PPC, your ads will appear on the first page of search results for the keywords you search for in a matter of minutes.


Why should PPC campaigns be part of your marketing strategy?
Being on the first page of armenia email address search results is not only about getting more traffic, but also increasing brand awareness . When your ads appear in search results, your potential customers will get an “impression” of your business giving your brand additional exposure.

Isn't PPC advertising too expensive?
To put things simply, pay per click means that you only pay when someone clicks on your ads. Your ads are displayed in various online locations and on the first page of search results alongside organic results (in search campaigns that is) and you don't pay unless they click on it.



You also don't have to worry about overspending because you can set your budget and how long your campaign will run independent of the platform your campaign is running on (Adwords, Bing, etc).

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What do marketers do through PPC?
One of the main goals of marketing professionals and consultants who implement PPC is to increase web traffic . Although SEO strategies are a necessary part of an online marketing strategy, it takes longer to rank correctly in search results, especially if you have only recently started.

A study we recently conducted at Virtual Initiatives shows that 55% of people who perform a search on Google or Bing fail to distinguish between paid and organic results. Implementing PPC campaigns can give your business the boost it needs especially if you are starting by having ads appear for specific keywords once your campaign is up and running.