1. Establish an action plan, define your objectives and ensure azerbaijan phone number list that they are aligned with your goals, try to be as realistic as possible. We recommend using SMART objectives (Specific, Measurable, Achievable, Relevant and Time-bound). It is also important that you define:
What needs does my product or service cover?
Who does my product or service serve?
How can I reach those potential customers?
Where can I find my potential customers?
2. Listen to your customers and respond to their needs. It doesn't matter if your customers' problems are big or small, all customers want to be served. Listen to what they are looking for, how they want to buy and how they want to be served.
Having a satisfied customer will help you get promoters of your brand, your product or your service. You can help your customers using the means at your disposal:
Use social media , every experience with your customers should be memorable even on social media, take advantage of every comment and open a conversation with each user, value each interaction and each message in your inbox.
Share valuable content with your clients. Don't just talk about your product or service, solve their needs, provide knowledge, share your experience. This will make your clients see you as an expert on the subject.
Cultivate the relationship with your client constantly, use service satisfaction surveys, do not write to your client just to sell to him, this will make the relationship stronger. I assure you that he will remember your brand, your product or your service.
3. Use digital collaboration tools. There are many options that make teleworking easier every day. Don't be afraid to involve your collaborators and clients. At this point, almost all of us are getting used to constant video calls and emails.
Additionally you can use:
CRM , this helps you a lot to manage your database and you can have reminders that help you take care of your clients.
It is important that you know how many clients are quoting your product or service and at what stage of purchase they are, in these golden times you cannot afford to stop following up with your clients.
Create an online store, whether you have a payment gateway with a card or your customers can place their order online. It is important that you clearly define what your process will be and who will be responsible for each stage of it. Make it easy and safe for them. Don't forget to install a security certificate if you do it through a website, this not only generates trust in your customers but also ensures that the transfer of information is not compromised.
Create an email marketing strategy . Many have stopped using email marketing for their clients. While it is true that the misuse of this has generated distrust, this becomes a challenge, since if you send information that your clients really need, they will open your email and, what's more, they will be waiting for that valuable information that you have to share with them.
Please do not send mass emails, personalize the information, make well-segmented lists according to your client, the stage of the purchasing journey in which they are and the information that he or she has requested.
Use a platform that stores all your information in the cloud. This gives you several advantages. On the one hand, we free up space on our computers and, on the other, we can access the saved documents and files through any device just by logging into the platform. In addition, we can share everything saved with our collaborators, so the utility is even greater.
4. Measure everything
Analyze, you are making several changes and implementing new tools, it is important that you do not get lost in the middle of all this, analyze each step, compare it with your objectives and review the results of each action, of each medium, of each strategy , only then will you be able to have a real map of what you are achieving in each step you take.
Make decisions, the results will allow you to make short, medium and long term decisions. It is important to have clear objectives so that you can make decisions that help you achieve them.
Rethink, if something is not working the way you want, you have given it a reasonable amount of time to mature and you still do not achieve your results, rethink.
5. Don't give up, Rome wasn't built in a day, everything is a process and redefining yourself won't happen overnight. Try to celebrate every victory no matter how small or big.
Continuing will allow you to grow in the midst of this circumstance. The creativity with which you face it will give you the best results and the satisfaction of knowing that you are fighting every day for that dream, for that goal, for your company.
You can take action to get out of the crisis right now and increase your sales in a short time. Don't give up and it's time to get your business out of quarantine, while you continue to take care of your family from home.
