As anticipated in October 2019, Facebook has announced the implementation of a limit on the volume of ads that an account can keep active at the same time. The aim is to improve performance and better distribute the budget. Let's see how it works!
Do you want to improve your advertising campaigns on Facebook and Instagram ? Click here to watch the free course that will help you achieve better results for your brand or company.
Facebook Ads limit of ads you can oman email address performance vs volume
Machine learning and ad performance
In the past, many advertisers tried to personalize their Facebook Ads by creating a high volume of ads and hoping that the right ads were seen by the right people. But now, Facebook's new machine learning products make it possible to refine the personalization process . These products improve performance in relation to high ad volume and also reduce the total number of ads to manage.
For example, dynamic formats and creatives allow advertisers to automatically customize a single ad to show the best format, copy, and creative for a given impression. Meanwhile, dynamic ads allow advertisers to integrate their entire catalog into a single ad that shows the most relevant products to each user. For example, British clothing retailer JD Williams was able to increase conversions by 21% using dynamic formats and creatives on Facebook Ads.
These machine learning-based personalization products are designed to improve performance more effectively than high volumes of ads.
Why does increasing ad volume not improve performance?
The number of ads active on your page at any given time plays an important role in achieving more predictable, stable and optimized results.
Each time an ad is shown, Facebook's ad delivery system learns more about the best locations and people to show it to. So the more impressions your ad accumulates, the better the delivery system works to optimize performance on Facebook.
