Key features of the technology

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New Advertising Platforms: How the Landscape Is Changing After Google's Departure
After Google left, the advertising market has seriously transformed. In highly competitive niches, the cost of a click in search and YAN has increased by 2-3 times. Yandex is actively developing new placement formats, let's look at each in detail:

Telegram channels in Direct. This is a fundamentally italy cell phone number list new advertising format from Yandex that integrates Direct with the Telegram audience. Technically, it looks like a separate advertising channel inside Direct, where you can place ads in partner channels. The system uses machine learning to select relevant channels based on the subject of your ad and audience behavior.