Testimonial stack and authentic reviews

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One such user-generated content format is reviews. Customers authentically evaluate your product, filming themselves on their smartphone and talking about the benefits your product offers them. A single customer can film a longer review, or you can combine various reviews into a testimonial stack. This demonstrates once again how many different people like new zealand phone number data your product, building trust and social proof.

Before and after comparisons / split-screen videos
Before-and-after comparisons are also very successful on social media. They clearly demonstrate the benefits of your product at a glance. This works best as a split screen, with a split image. Another advantage is that the split screen appears relatively rarely in posts, thus immediately generating more attention.

Unboxing Videos
People are curious. This trait is especially beneficial for unboxing videos. This format is very popular on channels like YouTube, but it's also ideal for your video ads. Especially in the warm and hot sections of your funnel, unboxing videos can show how your product will arrive at the customer's home. This is especially useful if you ship your products beautifully packaged or if the package consists of a variety of components. Time-lapse or stop-motion effects can make your unboxing video even more entertaining and thus attract even more attention.

Now that you have learned about different ad types, check out Facebook Ads examples here .