Where can I find the Facebook Ad Library?

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The Facebook Ad Library is easily accessible as part of the Facebook portal and can be accessed via this link https://www.facebook.com/ads/library .

You can also simply search for Facebook Ad Library or advertising library on Google, and it should always appear at the top.

What are the benefits of the Facebook Ad Library?
The biggest advantage of the Facebook Ad Library is that it gives you insight into your competitors' ads on meta platforms (Facebook, Instagram, Messenger, Audience Network). From this, you can derive valuable messages and ideas for your own Facebook Ads strategy .

Competition analysis
With the Facebook Ads Library, you can easily spy on your competitors' ads. Simply uk phone number data enter the competitor's name in the search bar and click the icon to access their Ad Library profile. There, you can access a wealth of relevant information that you can use to optimize your Facebook advertising and strategy—here are a few suggestions:

How many ads are running simultaneously? This provides information about your total ad budget and your presence on the channel. Anything over 50 active ads is already very good. While quality is of course important, a successful Facebook Ads strategy requires producing and running a high volume of ads.
What hooks and scroll stoppers are competitors using in their video ads ? What messages and pain points are being addressed, and which visuals are being used to grab users' attention? Strong hooks are important for optimizing the scroll stopper rate.
Which marketing messages are generally used? Whether it's problems or desires, what is addressed and how, and could you test such approaches?
What calls to action are used at the end of the videos or in the images? Can you adopt and test some of them to improve your click rate ?
Which target audience or customer avatar do your ads appeal to most? If you notice a pattern where your competitor primarily targets a specific customer avatar within your target audience, this could indicate that this approach or customer avatar is performing well. Test it out for yourself!
What ad copy do your competitors use? What headlines, key points, and messages are most often used in their advertising copy?
Which platforms are running the most ads, and which ad formats are being used? Your competitor may have already conducted placement testing and therefore know which platforms work best. Test it yourself.