We live in a world where we are all hyperconnected and receive many information impacts every day, causing our attention to disperse quickly. This has caused many marketing actions to adapt to this palestine email address and shorten their time. For example, on Facebook or TikTok, videos do not last more than 15-20 seconds and on YouTube there are 6-second video ads (bumper ads), since it has been studied that beyond these times the user loses interest.
Do you want to know which is the best video marketing format for each phase of the conversion funnel? Click here and download our free course.
What is a webinar?
What are webinars and why did they emerge?
The word webinar is a neologism from English that comes from the fusion of two words: “ web ” and “ seminar ”. It is associated with all video content that focuses on providing knowledge and training . It takes into account the reality of user habits and its format is short.
They are almost always free and are usually aimed at generating leads , that is, attracting potential clients. This is why they are often taught by companies, focusing the knowledge on the organization's niche. The positive part is that they also provide:
Brand recognition.
Content of value for the user.
It is an example of the company's experience, because the training is provided by professionals who are up to date.
Yes, there are paid webinars , but these are usually given by well-known figures or are part of an online course or master's degree.
A webinar is usually one of the usual assets of inbound marketing and focuses its training on:
How to use a digital tool or program.
The benefits of a particular product or service.
Provide knowledge on specific topics that are usually taught in extensive digital courses.
Provide knowledge on topics related to the company, to position oneself as an expert in that sector.
Cyberclick Webinar on Facebook Ads
What is a webinar for?
It is already half outlined in the previous point, but webinars are usually used for 2 objectives:
As an asset of a digital or inbound marketing strategy . With the aim of strengthening the brand among its target audience and to encourage the registration of new contacts and work them towards sales.
As part of an extensive digital course . It is already a widespread reality to take courses and master's degrees remotely. Webinars are the pills into which the entire syllabus is divided.
