Due to the COVID crisis, this factor will not come into effect until 2021. This is great news for marketers and webmasters, as it means we will have plenty of time to rethink our SEO strategy and make the necessary changes. But what does Google mean by “on-page user experience” and what can we do to improve it? Let’s take a look!
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User experience on the page: new Google SEO factor
User experience according to Google
In fact, most of Google's ranking factors are already focused on user experience , even before this update goes into effect. Ultimately, Google is interested in promoting pages that provide a better service to people. But now, this algorithm update takes a more systematic approach to promoting good experiences.
Google will determine the quality of the user experience on the page through the following variables:
Loading time : Google knows that slow-loading pages are annoying for users and increase bounce rates, so optimizing this factor should be a priority. Loading time is measured by the LCP (longest content presentation) indicator and should not exceed 2.5 seconds.
Interactivity : Here the associated metric is the FID or input latency, and it should be less than 100 milliseconds.
Visual stability : we measure it through the CLS (cumulative layout shift). The threshold that we must not exceed is 0.1.
Mobile-friendly : In line with Google’s work over the past few years to prioritize mobile content as an SEO positioning factor.
Browsing safety : beware of malicious or misleading content!
Using the HTTPS protocol as a way to ensure security.
Absence of intrusive content , such as pop-ups, advertisements or other elements that make navigation difficult.
