Content marketing is no longer just an option for those brands or companies that want to stand out from their competition. Knowing the content of your newsletter based on the funnel is the first step to attract more people to a brand's social networks , websites or blogs , so that they learn about the product or services offered and make a purchase.
To determine the content of your newsletter based on sao tome and principe email address the funnel, it is necessary to take into account the when and the how. In other words, what is shown in the different contents is determined by the path or route of people in the buyer journey that takes the user from their interest to the completion of their purchase.
Although this type of study has already existed since the beginning of digital marketing , it has been perfected in recent years to offer better results to clients. It involves offering general content that then moves on to a more specific or personalized mode. The funnel is divided into three important phases: TOFU or top of the funnel, MOFU, middle of the funnel and BOFU, Bottom of the funnel.
TABLE OF CONTENTS
Find out more about newsletters
How to give weight to your newsletter content based on the funnel
1.- TOFU or Top of the funnel
2.- MOFU or Middle of the funnel
3.- BOFU or Bottom of the funnel
The loyalty content of your newsletter based on the funnel
Steps to create your newsletter content based on the funnel
A.- Define the subject of your newsletter based on the funnel
B.- Take care of the segmentation of the newsletter
C.- Personalization of your newsletter content based on the funnel
D.- Choose the best image, farewell fragment and footer of the email
Find out more about newsletters
content of your newsletter based on the funnel
To determine the content of your newsletter based on the funnel, it is necessary to know more about this type of messages that are transmitted via email. Newsletters are a type of email that is sent periodically to spread news about a particular brand. These contents can be promotions, commercial offers or the launch of a new product.
One of its most important features is that newsletters are not sent at random, but are sent by the users themselves who have agreed to receive them in their inboxes. A newsletter will only be effective if it meets the objective for which it was designed. In the world of digital marketing, newsletters are sent for three important purposes:
