I'll explain some ways to get the most out of Blue and Red Ocean strategies.
1. Blue Ocean Strategies
The blue ocean strategy proposes finding new market niches in spaces that have not been explored (blue oceans) to grow instead of focusing on highly saturated niches (red oceans).
Being one of the big guys has its advantages, but it's also very helpful to be bosnia and herzegovina phone number list for telemarketing success ible and agile. And therein lies the saving grace for business founders. Because, when it comes to growing a business and leveraging networks/platforms, the least-policed (and crowded) and cheapest places will be the ones just starting out, before the network matures.
The key question as an entrepreneur is what channels are not saturated that your brand could own/leverage? What once red oceans have turned blue due to the lack of interest of big companies in these channels? Everyone invests in Facebook, Google or Instagram, but to really compete in these big red oceans you need marketing budgets that you don’t have. But what if we make our products known on podcast shows, radio, unsplash, eventbrite, etc.?
In a market where businesses compete directly in the same niches, all participants experience a contraction in their share, growth and profits.
“The only way to beat the competition is to stop trying to beat the competition”
Even Amazon is building custom retail stores while the rest of the world watches small businesses die every day. And it makes sense. Being closer to customers allows brands to grow more efficiently and understand their customers. Real knowledge of your audience allows you to connect emotionally with them, because you get to speak their language, which in turn facilitates loyalty. Once you have achieved this, the viral coefficients skyrocket organically allowing you to expand your message at zero cost.
2. Red Ocean Strategies
Tap into the crimson waters by bending the rules. Just because Facebook doesn't allow you to do certain things doesn't mean it can't boost your growth, at least initially, especially if you're willing to bend the rules slightly.
1. Assume that any platform can disappear at any time with all its Data.
2. Try to attract platform users as quickly as possible at the lowest cost.
3. Some more strategies for rapid growth:
1- Push notifications: the new trick
Push notifications can be an amazing channel to increase conversions. Who doesn't have a mobile phone in their pocket (almost certainly in their hands)? For marketers, push notifications are a godsend. The secret is to plan correctly and not overdo it. Plan and understand what your users really want to receive and not overdo it in frequency. Because a lot of good things stop being good.
Notifications are no longer perceived as spam when they are useful and relevant to the user.
2- Texting:
Pick up your phone. How many unread emails do you have? How often do you clear your notifications? Better question, how many unread messages do you have…? No one leaves a message unread for long.
Text messages are king. People read almost all of them. And many marketers use text messages in ways similar to the push notifications described above. As long as users opt in (and can opt out), text messages can be an important one-to-one communication channel between brands and buyers.
3-Recommendations:
