Chatbot Marketing – What is It?
Chatbot marketing is a set of activities that involve using a chatbot to encourage consumers to take specific actions and convert. To better understand this concept, it is worth knowing the definition of a chatbot.
A chatbot is an advanced computer program that, by imitating human speech, interacts with recipients. It provides them with detailed information through conversation, helps them make decisions, and provides simple services. A chatbot can be considered a kind of digital consultant that, by answering questions, solves problems related to the use of the service.
Chatbots are used on various types of internet platforms, in digital messengers, applications, text messages or social media channels. This system is based on an artificial intelligence algorithm that allows for automatic communication with the recipient. However, it is important to remember that each chatbot is different and its usefulness depends mainly on the type of system used or the algorithms loaded.
Chatbot marketing, especially in the context of internet marketing , is therefore a great way to effectively conduct online promotional activities without much interference from the website owner. However, when using this promotion system, you need to be especially careful, because any errors in this area can have a very negative impact on the user's experience, discouraging them from buying or converting.
When is it worth using chatbot marketing?
The use of chatbot marketing should be telecommunication industry in israel considered primarily by large companies that receive many inquiries on their websites. Automatically answering repetitive questions is not only a great saving of time, but also money, because without this system it would be necessary to hire people responsible for this process.
Chatbot marketing is based on a list of specific answers to frequently asked questions. This concept makes it much easier to run an online business, while optimizing aspects related to its financing and efficiency.
Chatbot marketing is used in many areas of online business. However, it works best in e-shops, as it helps consumers make purchasing decisions, while increasing the company's revenue. Here are some chatbot features that have a positive impact on user experience:
providing advice on purchasing a product in an online store,
assistance in filing a complaint or returning goods,
informing about the availability of the product or its functionality,
tracking shipments,
booking tickets,
providing answers to frequently asked questions,
assistance in purchasing the product directly,
collecting customer information.
Chatbot Marketing – Examples
Chatbot marketing is used in almost all forms of online activity. Chatbots quickly respond to user inquiries, thus streamlining the process of order fulfillment or complaint handling. The development of popular messengers has additionally increased interest in this system, and entrepreneurs are increasingly deciding to use it in their services.
One of the most popular examples of chatbot marketing is a system developed by InPost. The square that many users are familiar with and that appears in messages and on the brand's website allows you to track the status of your shipments, find the nearest parcel locker, or access information about your shipment.
chat screenshot from inpost.pl
Screenshot from inpost.pl
Another example of chatbot marketing is the support provided to customers of the CCC brand. The chatbot helps consumers search for products, choose the size, find the nearest store, file a complaint and allows you to check the status of your order.
chat screenshot from ccc.eu
Screenshot from ccc.eu website
Why is it worth choosing chatbot marketing?
Chatbot marketing is a great way to build relationships with consumers and streamline the purchasing process. This system allows you to not only save time and money, but also maximize sales through interactions with recipients. Thanks to chatbots, users immediately get answers to their questions, and their tendency to convert significantly increases.
Using chatbot marketing brings many benefits that are important for brand development. Here are the most important ones:
higher quality of service,
better relationship with target audience,
availability 7 days a week, 24 hours a day,
the ability to interact with many consumers at the same time,
effectively increasing sales and conversions.
Thanks to chatbots, you can also offer customers various discounts, lotteries or competitions, promoting your brand and increasing interest in its services.
Chatbot Marketing – Summary
Chatbot marketing has become a permanent fixture in the promotional strategies of modern companies. Full automation, the ability to support customers in purchasing processes, and wide application in the advertising field are just a few of the advantages of this solution. It is therefore worth consulting a professional interactive agency that will create a useful chatbot that will improve the functioning of the company on the web. Chatbot marketing is a relatively new technique, but it is quickly gaining popularity. Many business owners have been convinced of its effectiveness, so it is certainly worth using it in your marketing plan.
