Another form of using technology to attract customers with offers or free products is with gamification and games. For example, Foursquare is used on a very small scale. The “mayor” or someone who has checked in a certain number of times via Foursquare receives a discount or free products at some retailers or catering establishments.
Pick 'n Play” in 2011: playing Pong on a large brother cell phone list screen via your mobile phone, with a free treat at McDDonalds as a reward for the winner. You do not need to download any software to play the game. You operate the game by going to a (HTML5) website with your smart phone. Such a game not only contributes to the number of visitors to McDonalds itself. The game also contributes positively to the atmosphere in the public space. Due to the viral effect of the promotional video on the internet, the game will probably have attracted even more people to the center of Stockholm.
Online alone isn't quite it either
A number of retailers that also have an online store benefit from extra footfall in the physical store because customers pick up or exchange their internet orders there. Retailers where this happens a lot include H&M, Hema and Bruna. An interesting phenomenon that is currently occurring is that more and more online stores are choosing to also have an offline presence. For example, both www.thecollector.com and www.stylescout.nl will open a store in Amsterdam in the first quarter of 2012. Web shops are also increasingly opting for a pop-up store or for a presence at events. In general, online stores are concerned with contact with the customer.
- Board index
- All times are UTC
- Delete cookies
- Contact us