Structural collaboration . When you involve people in your decisions, they talk about it. When their engagement increases, the number of conversations increases. This does not have to be complex. Asking a question to fans can already generate a lot of interaction. Moreover, consumers show their enthusiasm through 'likes'.
Current Affairs . Fans love to share news about your company: consumers like to stay up-to-date on news about their favorite companies. But broader topics are also conversation-worthy. Even if it is not directly related to products, people love to talk about art, music, food, sports and they show their interest by 'liking' this content.
Positive messages . There is more interaction when sharing something positive than something brother cell phone list negative. Consumers love positive stories. Positive messages can also enjoy many e-'likes'.
Step 5: Manage conversations
When content is widely shared among (potential) customers, it is advisable to actively participate in the conversations. You can use the approach from my first book (): observe, facilitate and participate.
observe facilitate join
Observe : Listen to the reactions to your content. Measure how many conversations are created, what their sentiment is, and how impactful they are.
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