Build Your Retargeting Audience (Segments):

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Lapsed customers: Previous buyers who haven't made a purchase recently.
Engaged users: Those who clicked on a previous WhatsApp message or interacted with your chatbot but didn't convert.
Why WhatsApp is Ideal for Retargeting (especially in Bangladesh):
High Open Rates: WhatsApp messages have significantly higher open rates (often 90%+) compared to email or even SMS.
Direct & Personal Channel: It's a personal messaging app, making interactions feel more direct and less like traditional advertising.
Real-time Engagement: Messages are often seen and responded to immediately.
Rich Media & Interactivity: You whatsapp number list can use images, videos, GIFs, product catalogs, and interactive buttons (CTAs, Quick Replies) to create engaging retargeting messages.
Automation Capabilities: With the WhatsApp Business API, you can automate retargeting flows at scale.
How to Implement Retargeting with WhatsApp Contact Lists (using WhatsApp Business API):
This requires the WhatsApp Business API (accessed via a Meta-approved Business Solution Provider - BSP) and integration with your CRM and/or e-commerce platform.



Data Collection (with consent!): This is the foundation. Ensure your website, app, and other touchpoints collect customer phone numbers (with explicit WhatsApp opt-in consent) and track their behavior.
From your website: Integrate tracking (e.g., via Google Analytics, Facebook Pixel, or your e-commerce platform's tracking) to identify users who browsed products, added to cart, viewed specific pages. When these users provide their WhatsApp number (with consent), link their behavior data to their contact profile in your CRM.
From your CRM: Tag or segment users based on their purchase history, last interaction date, lead status, etc.
From WhatsApp Interactions: Users who clicked specific buttons, replied to certain messages, or engaged with specific bot flows.