Pay attention to your first 20 centimeters

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The final rule of the 4x20 rule is to work the first 20 centimeters. No need to get out your tape measure: the point here is to establish proximity with your potential client, without this distance between them and you “eating up” their living space .

In person, and depending on your client's relational profile, you can have gestures that are more or less inclined towards the interlocutor , or turns of phrase that induce more or less proximity.
For example, a consensual will be delighted that you talk more about your way of seeing things, your experience, your feelings. On the contrary, a commander will hate that, and will prefer that you keep a great distance from him.

Regardless of your profile, always look your interlocutor in the eye belize phone number data and keep a smile, more or less big depending on the topics you are discussing. This is what allows you to prove to your interlocutor that you are truly attentive to your exchanges, even when it is they who are speaking.

And to apply the 4x20 rule, there's nothing like practicing it in practice! This is what the Booster Academy "Sales Fundamentals" training course offers you , in which you'll learn how to structure and frame your first interviews effectively. Now it's your turn!