Sales support tools

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Capturing the attention of the prospect or client during the sales meeting, having a rich, neat, well-argued presentation that the salesperson can make available to the client is essential!

These sales support tools must first and foremost be designed based on the lithuania phone number data expectations of the end customer . In order to facilitate the work of sales teams, marketing has a key role to play in preparing materials such as:

Business presentations: Pandasuite interactive PDFs, PowerPoint, Keynote, Excel or Word files presenting deliverables or technical briefs, etc.
“Business Review” infographics: reporting and fun summaries of key figures relating to the services provided to the end client, highlighting the work carried out
Digital or printed (quality) product (or service) brochures , case studies , interviews and customer videos allow you to highlight products and services, but also the satisfaction of other customers.
Product catalogs , either complete for the salesperson to present at the meeting, or a "showcase" catalog designed to highlight a selection of products or services. It allows you to enhance and showcase your offer in an advantageous way.
Trial offers and demos are also essential conversion tools.

3. Sales management tools
The essential role of CRM
When it comes to sales management , from the moment you sell a product or service and deal with customers, the essential tool is CRM (Customer Relationship Management).

CRM allows you to manage customer interactions, store information about them and automate a number of processes related to a customer's journey through marketing and sales funnels (invoicing, automated follow-up emails, sales callbacks, etc.)

Far from being limited to a simple customer and prospect database, CRM offers analysis, creation and communication tools and thus allows for real synergy between the company's different departments.

With a CRM tool, salespeople can efficiently prepare for their client meetings to increase their chances of closing a sale. The more accurately the CRM is filled out, the more information it will provide for approaching prospects and targeting their needs. This could include previous exchanges noted in the CRM, or even a calendar that provides an alert for a timely follow-up. With this information, sales teams have all the information they need to fully understand their prospects and can tailor their sales pitch and offerings.

CRM software, your company's "Swiss army knife" tool, will therefore be a valuable ally, synonymous with time savings and efficiency.

But be careful, it's often said that you have to spend money to make money. This maxim is completely true for a CRM! The market lists a considerable number of CRMs, and it's important to carefully target your needs and the specific features of each to make your choice.