7 tips for coming up with a strong startup name

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Ready to get started? Check out these seven tips to help guide your naming process.

1. Use a name that reaches your target audience
Who are you talking to? Is your ideal customer a manager at a company with a problem to solve, or a mom of two who needs something delivered quickly? Your startup name can help communicate your purpose to the right people, thereby bringing eligible and desirable customers into the fold.

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2. Strike a balance between trendy and traditional
Just like any industry, there have been some notable trends in startup naming. For a time, brands used names that were different spellings of common words that related to their core purpose — think Lyft. There overseas data was also a time when the -ly suffix was added to a word that represented a key service, like the payments platform Remitly. While those names have stood the test of time, not all trends stick. So think carefully if you’re going to opt for a naming trend when building a brand that will hopefully be around for years to come.