Rational and emotional. The former are also called functional and include those needs that aim to ensure the continued existence and proper functioning of the individual. These may be, for example: the desire to satisfy thirst or hunger, to get rid of pain, to warm up or cool down, etc. When a person does not have urgent rational needs, emotional ones appear in their place. Basically, they can be called secondary. In this case, it may be: the desire to express oneself, to rest, to improve oneself, to emphasize social status, to belong to a group. In order for the offer to satisfy such desires, it must be consistent with the values and worldview of the customer.
External and internal. This is the division that sales specialists usually use. Internal, or psychological, needs are related to the concerns and experiences of customers. External, or social, needs are often related to the desire for social recognition, the creation of a special image, or joining a social group.
Overt and covert. In both cases, the country code +502, guatemala phone numbers client is aware of their needs, and the lack of satisfaction of the first ones causes anxiety, discomfort, negative emotions, etc. Therefore, the client is ready to pay for the product to solve their problem. As for the covert needs, they do not affect the client's state in any way, and therefore they do not show any desire to satisfy them.
Because each person is different, needs are a very individual matter depending on their personality, lifestyle, career, family, social groups they are in, health, wealth, current situation and many others.
Honesty. Customers expect honesty and sincerity from you. Don't advertise what your product or service doesn't offer. Don't create false and unnecessarily high expectations. You need to make sure that you are providing clear information at all stages of customer interaction. Misinformation can cause you to lose current and potential customers.
Full product information. When customers buy a specific product, they want to know as much information as possible about it, its features, capabilities and operation. You need to make sure that they have access to all the necessary data, can compare the product with others available on the market and see if it meets their requirements.
Ease of use and purchase. When customers are ready to buy something, they don't want to spend a lot of time searching for additional information, contacting a customer service consultant or placing an order. Focus on making the purchasing process easy and smooth, with all information clear and visible. The same goes for the product itself - its use should be simple and pleasant.
High quality. A customer who pays for a product expects that it will not only meet their needs, but also be of the highest quality and will not break after a few uses. If your customers have become accustomed to a high standard of service and quality goods, you must maintain this level so as not to disappoint them.
Products adapted to changing market trends. Customers want your services or products to evolve over time and adapt to current circumstances. This usually concerns aspects such as compliance with prevailing fashion, technical support, additional features, improvements, updates, etc. The products in your offer cannot be outdated and out of fashion.
Positive experiences. Shopping must be a pleasant experience and here every aspect matters: friendly and professional service, the contact of the seller, a nice interior of the store or a stylish website, offering a large number of payment and delivery options in the online store, etc.
Constant customer service support. Consumers want to be sure that if something goes wrong, they will have your support. So be available to your customers and offer them the best possible help, place your contact details in a visible place, publish advisory articles.
It is also worth mentioning transparent conditions for returns and complaints, loyalty programs, seasonal sales and price reductions. Recently, customers increasingly expect companies to implement environmentally friendly solutions, such as paper shopping bags, products made of recycled materials, natural raw materials and materials, zero waste, etc.
