Video At The Event Highlighting Key

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“thought Leadership Content Is An Important Component Of Any Event Plan, And Videos Are An Effective Peripheral Asset That Can Engage An Audience To Generate Interest In Downloading Long-form Thought Leadership Pieces, Generate Excitement Before And After Events, And Be Displayed At The Event.” For Example, Dell Developed A -second Video To Use On Social Media To Drive Viewers To A Landing Page, Which Hosted The -second Sizzle Reel To Promote An Upcoming Event.

We Also: Launched Thought Leadership Content Around The china phone number material Video And Event. Created And Displayed Another Points In The New Thought Leadership Content That Could Be Shared Post-event. Developed A Virtual Reality Experience For The Event That Built Credibility For Dell Technologies, Both Hosting And Serving Thought Leadership Content.



Action Steps: What Tech Marketers Should Do These Results From Tech Marketers Reflect What We Find Across Other Bb Organizations. You Should Know Your Audience, Lean Into Brand Awareness, Integrate Data Across The Buyer’s Journey, And Invest More In Thought Leadership, Events, And Video. But What Should You Prioritize As A Technology Marketer? Given Where You Are In And Your Relationship With Modern Technology, Put These Three Things At The Top Of Your List: Lean Into The Brand And Develop Relationships Early And Often.